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About Me

A proactive, creative, and effective storyteller are four words that describe me. 
 

Throughout my five-year career, I have been able to write anything from feature articles and news stories to social media posts, newsletters, essays, and speeches.
 

Words aren’t the finish line for me. I count with photography, videography (producing and editing), and podcasts experience. But my love for communications and digital media doesn’t stop there.
 

I understand the huge role that social media plays in the success of an organization or business. My experience running both small and large social media channels include strategy, audits, content creation, management, curation, and customer service.

When I’m not devoting myself to communications, I enjoy spending time in nature, listening to interesting – and funny – podcasts, taking photos for fun, reading, exploring the city, and when the opportunity arises, travelling.  
 

As someone who did photo montages for fun in Photoshop at 11 years old and won a literature contest at 14, I can say that I deeply care and absolutely love what I do. Both boutique and large organizations have trusted me with their communications needs and have not been disappointed.

Image by Andrew Seaman

My commitment to Equity, Diversity, Inclusion and accessibility

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I identify as a Mexican woman and use she/her pronouns. I am a proud immigrant, and a firm believer that diversity enriches our world.
 

Storytelling and representation are powerful tools, and as a communicator,  it is my responsibility to think deeply about the stories I tell and ensure that I empower and uplift individuals by amplifying their voices in the various pieces that I create instead of damaging them.

Work Experience

September 2022 - Present
Communications and Marketing

Specialist

School of Architecture, Planning and Landscape
University of Calgary

  • Written 25+ weekly student/faculty newsletter and e-vites

  • Written 50+ social media posts promoting events, jobs, student work

  • Designed event posters

  • Designed banners for electronic bulletin boards

  • Gathered social media metrics

  • Published Google and LinkedIn ads

  • Social Media Content Creation, Planning, Customer Service and Strategy

  • Interviewed and written stories about faculty for UToday

June 2022

Communications Practicum

PARKER PR

  • Conducted a social media audit of Parker PR’s channels

  • Created videos and photos of events and businesses for social media

  • Assisted in events and activations

  • Produced a communications project plan

  • Researched and identified influencers and potential clients for the agency

May 2018 - March 2022
Social Media Coordinator

Alberta Health Services

  • Nominee of 2019 President’s Excellence Award for collaboration with Health Link

  • Coordinated the Celebrity Shout-Out Campaign, which included artists such as actors Michael J Fox and Will Arnett

  • Responded to more than 500 messages as part of the Alberta Health Services COVID-19 social media response

  • Integrated a content schedule across several channels and projects

  • Collaborated with other departments to facilitate and maximize effective content sharing, engagement, and best practices

  • Planned, sourced, and created original content including writing, video, and photos to be shared for internal and external audiences across multiple channels

  • Trained over 15 staff members on social media’s best practices

  • Edited photos, videos, and podcasts

Dec. 2019 - Nov. 2020

Producer

L120 Films

  • Developed interview questions as well as interviewed the subject of a short documentary

  • Planned, source and created original content for the short-doc social media channels

  • Assisted director in scouting filming locations

  • Organized crew contracts and bookkeeping

  • Supported organizing the film screening at the Globe Cinema in Calgary

Related Experience

April 2022 - Present
Writer, Host, Editor and Producer

Project 25

  • Assembled a podcast (Produce, Edit, Publish).

  • Organized and executed interviews with podcast invitees

  • Published podcast in a video format for YouTube

  • Integrated written articles in a Q&A format for Medium

  • Shared write ups from the articles on social media

  • Engaged with social media followers and visitors

  • Translated interviews from Spanish to English and English to Spanish

January 2017 - Present

Freelance Writer

  • Developed articles about lifestyle, culture, and travel. Some of my articles focus on Latin American and Mexican culture, as well as social commentary.

  • Articles have been published on Vice, The Calgary Herald, The Latin American Post, and Medium.

January 2018 - March 2019
Writer and Editor

Sugar Rushed YYC

  • Wrote long form articles about national and international desserts, targeting a young adult and adult audience.

  • Gathered interviews from Calgary small business owners

  • Measured the blog’s visits using Google Analytics

  • Researched social media trends

  • Created pictures and graphics for social media

  • Promoted the articles and pictures on social media.

Education

2021-2023

Professional Communications
Royal Roads University

  • Visual Communication

  • Professional Written Communication

  • Global Communication

  • Communication for Indigenous Contexts

  • Sustainability Communication

2022

Women's Entrepreneurship
Cornell University

  • Creating Your Venture

  • Entrepreneurial Communication

  • Funding Your Venture

  • Product Development and Digital Communication

2016-2018

Journalism
Southern Alberta Institute
of Technology

GPA: 4.0

  • Marketing and Public Relations for Journalists

  • News and Feature Writing

  • Photography

  • Media Software for Journalists

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